Digital Marketing Major

Baldwin Wallace's digital marketing major is a hands-on, comprehensive program designed with input from industry leaders. It combines a strong foundation in business with specialized coursework in digital advertising, content marketing, multimedia, brand management, market research, web strategy and management, and communications.

From strategy to social media production to the creation of engaging content, you'll work with real clients. You'll build a portfolio that showcases your skills. Intern with leading professionals across diverse industries. And benefit from courses and experiences that will give you in-demand career certification from industry leaders like Google, HubSpot, Hootsuite, Microsoft and Bloomberg.

Paired Minors
The digital marketing major was designed to pair with the following minors to allow students to customize a program of study based on their specific goals:
- Business analytics minor (data analysis and quantitative skills)
- Entrepreneurship minor (innovation and business development)
- Media production minor (producing video and audio content)
- Public relations minor (corporate communications and media/influencer outreach)
- Social media production minor (social media and content marketing)
- Visual communication design minor (graphic design)
Curriculum
From analytical to creative, you'll develop both the left- and right-brain skill sets needed to secure internships, full-time employment and advance your career. The digital marketing curriculum includes coursework from:
- Art (digital media and image editing)
- Artificial intelligence for marketing (generative AI and operations)
- Business (accounting, finance, operations and management)
- Communications (multimedia writing)
- Data analysis and visualization
- Marketing (brand management, content marketing, research and more)

Portfolio Showcase
Unlike regular classes that only teach theories or single skills, this portfolio class asks students to collect and present their best work that connects directly to their personal career goals.