Hashtags of BW

Hashtags increase awareness by putting your content in front of people beyond your immediate followers. They can also help unify a specific campaign or event.

• Hashtags are used most effectively on X (Twitter) and Instagram.

• Avoid overuse of hashtags (maximum of five per post).

• Keep your hashtags short, memorable, and easy to read.

• Use capitalization when incorporating multiple words.

• Before implementing a hashtag, consider its potential lifespan and do a search across platforms to ensure it hasn’t been used widely.