Official "Getting Started" Guides

• A Beginner's Guide To Facebook Analytics And Insights (via Awario)
• Facebook for Business - Basics
• Twitter for Business - Basics
• Instagram for Business - Getting Started

Building Your Audience

• Ways Universities Can Use Facebook to Market to and Connect With Students (via Buffer)
• How To Get More Followers on Instagram (via Hootsuite)

Content & Planning

• Content Planning for Social Media (via Hootsuite)
• How To Craft An Effective Social Media Content Strategy (via Sprout Social)

Analytics

• A Beginner's Guide To Facebook Analytics And Insights (via Awario)

• A Beginner's Guide to Twitter Analytics (via WholeWhale)

• Instagram Analytics Explained (via Hootsuite)

General Social Media & Marketing Blogs & Sites

• Sprout Social

• Hootsuite

Example University Social Media Blogs

• University of Michigan

• Colorado State

Social Media Images

• Social Media Image Sizes for All Networks (via Hootsuite)
• Baldwin Wallace University Photography (via Flickr)
• Canva
• BW GIPHY
• Pablo (from Buffer)
• The Best Typography, Colors, and Templates Used in the Highest Converting Social Media Images (via Buffer)